David cut his teeth in fringe theatre in London, Edinburgh and Berlin before joining Soho Theatre as Producer, rising to Creative Director & Head of Theatre. For his independent production company, David Luff Productions, he has produced shows in the West End, on Broadway and throughout the UK and internationally. He has recently created Cuelight Productions with a focus on the creation of new musical theatre.
With his producing partner Patrick Myles he commissioned and produced the world premiere of Network by Lee Hall, from Paddy Chayefsky’s film, directed by Ivo van Hove. Network premiered at the National Theatre in 2017 before transferring to the Belsaco Theatre on Broadway, winning Olivier and Tony Awards for its leading actor, Bryan Cranston. Patrick and David commissioned and produced the world premiere stage adaptation of Stanley Kubrick’s iconic Dr. Strangelove, adapted by Armando Iannucci and Sean Foley (who also directed) and starring Steve Coogan. The production played a sold-out season at the Noël Coward Theatre in London’s West End (2024-2025) before transferring to the Bord Gáis Energy Theatre in Dublin.
David and Patrick’s other commercial productions include: The Price (Marylebone Theatre, 2026) starring Henry Goodman; American Buffalo (Circle in the Square, Broadway, 2022) starring Laurence Fishburne, Sam Rockwell and Darren Criss; The Lavender Hill Mob (UK Tour 2022-2023) starring Miles Jupp and Justin Edwards; The Government Inspector (Marylebone Theatre 2024) starring Kiell Smith-Bynoe, Dan Skinner and Martha Howe-Douglas; Rosie and Hugh’s Great Big Adventure featuring the music of Nick Cope (Soho Theatre, Edinburgh Festival, the North Wall 2023-2024).
Notable world premiere productions he has produced for Soho Theatre include the Olivier Award-winning Boys on the Verge of Tears by Sam Grabiner directed by James Macdonald; My English Persian Kitchen by Hannah Khalil from an original story by Atoosa Sepehr; Age Is A Feeling by Haley McGee directed by Adam Brace; Shedding A Skin by Amanda Wilkin; Touch and The One by Vicky Jones; Typical by Ryan Calais Cameron; and new shows from Kim Noble and Lucy McCormick. Alongside DryWrite he produced the revivals and world tours of Fleabag by Phoebe Waller-Bridge and its New York and West End transfers.
He is also part of Cuelight Productions, a new theatre company dedicated commissioning, developing and producing new musical theatre. Its inaugral production Grayson launches with a workshop production at Soho Theatre Walthamstow in July 2026.